Bulletin of Chinese Academy of Sciences (Chinese Version)
Research on Strategic Transformation of Consumer Goods Standardization for the New Development Stage
consumer goods; standardization; policy
Strategy & Policy Decision Research
Small products and large integration of consumer goods is a tangible carrier reflecting a country's innovation capacity, manufacturing capacity and international competitiveness, and a physical embodiment of meeting people's needs for a better life. The marketization of China's consumer goods industry developed early and has played a leading role in stimulating the domestic cycle and promoting the international cycle for a long time. The standardization of consumer goods and industrial practice have been coordinating with each other and making mutual adaptations from the beginning, and have gone through the stages from scratch, to fast development and to sound development. This has effectively standardized, promoted and guided the industrial development. At present, the standardization of consumer goods in Europe, America and other major developed countries has entered a new stage of "safer, more transparent, more environmentally friendly and healthier". However, China's consumer goods industry has got into a state with slow growth, weak domestic demand, and severe and complex export situation. The market development and industrial practice is raising new requirements on five aspects:innovation, health, ecology, culture and service. On the basis of summarizing China's historical experiences in developing the consumer goods standardization and lessons learned from foreign practices, this study analyzes the market performance and the needs of industrial practice in the current stage of consumer goods standardization, and puts forward the "seven transformations" of consumer goods standardization in the new period. It aims to provide reference for practice and decision-making on implementing the National Standardization Development Outline and formulating consumer goods standardization policies suitable for the strategic task of constructing a new development pattern.
Bulletin of Chinese Academy of Sciences
1 宁吉喆. 国民经济总体保持恢复态势推动高质量发展取得新进展. 中国国情国力, 2021, (11):4-7.
Ning J Z. The national economy has generally maintained a recovery trend, and new progress has been made in promoting high-quality development. China National Conditions And Strength, 2021, (11):4-7. (in Chinese)
2 郝煜. 中国食品工业标准化发展史. 中国标准化, 2001, (7):8-9.
Hao Y. Development history of China's food industry standardization. China Standardization, 2001, (7):8-9. (in Chinese)
3 彭绍仲. 新中国70年轻工业发展历程回顾与展望. 中国经贸导刊, 2019, (18):40-44.
Peng S Z. Retrospect and prospect of the development of China's new 70s young industry. China Economic & Trade Herald, 2019, (18):40-44. (in Chinese)
4 申娜. 碳标签制度对中国国际贸易的影响与对策研究. 生态经济, 2019, 35(5):21-25.
Shen N. The impact of carbon labelling system on China's international trade and a proposed solution. Ecological Economy, 2019, 35(5):21-25. (in Chinese)
5 董新昕, 兰丽丽, 周李琼, 等. 国际纺织品技术性贸易措施现状及应对策略. 标准科学, 2021, (9):43-47.
Dong X X, Lan L L, Zhou L Q, et al. Current situation and countermeasures of international textile technical measures to trade. Standard Science, 2021, (9):43-47. (in Chinese)
6 国家统计局. 2020年中国统计年鉴. 北京:中国统计出版社, 2020.
National Bureau of Statistics. China Statistical Yearbook 2020.
Beijing:China Statistics Press, 2020. (in Chinese)
7 Mckinsey & Company. China Luxury Report 2019. (2019-04- 01)[2021-12-15]. https://www.mckinsey.com.cn/wp-content/uploads/2019/04/McKinsey-China-Luxury-Report-2019- Chinese.pdf.
8 孙兴杰, 鲁宸, 张璇. 消费降级还是消费分层?——中国居民消费变动趋势动态特征研究. 商业研究, 2019, (8):25- 35.
Sun X J, Lu C, Zhang X. Consumption degrading or stratification? Research on dynamic characteristics of Chinese household consumption trends. Commercial Research, 2019, (8):25-35. (in Chinese)
MA, Shengnan; WANG, Xuhua; SUN, Ximin; DU, Yanbing; YAN, Ling; and SUN, Yi
"Research on Strategic Transformation of Consumer Goods Standardization for the New Development Stage,"
Bulletin of Chinese Academy of Sciences (Chinese Version): Vol. 37
, Article 7.
Available at: https://bulletinofcas.researchcommons.org/journal/vol37/iss9/7